From my farming experience, Kienyeji chickens are the easiest chickens to sell since there is always a ready market waiting for you. Kenyans prefer Kienyeji chickens more than ever not just because they are delicious but many Kenyans are increasingly growing suspicious of “factory-farmed” chicken meat such as broilers. They perceive Kienyeji as a healthier choice for them.
If you are raising Kienyeji chickens, here are some of the best places to sell your chickens and eggs:-
The Local Market
This is the most obvious destination for your chicken produce. In my case, the local market absorbs 90% of my chicken produce. Simply pick the healthiest and heaviest of your Kienyeji chickens and take them to the nearest markets.You are likely to sell them in no time. The designated market days are particularly a good time to take your kienyeji chicken to the market.
The Local Middlemen
Do you know any chicken sellers in your locality or neighborhood? Take their phone numbers and inform them whenever you have new flock ready for the market. Besides, letting them know that you are a chicken producer puts you in their list of contacts/leads and they are likely to contact you when they need to procure some new poultry products.
Catering companies in your locality
Do you know a few caterers in your locality? Catering companies can give you very good leads, especially if they have a customer who needs lots of chickens.
Hotels and restaurants
Create a small catalogue of your products with prices and distribute it in the local hotels and restaurants. Letting them know will put you in their minds and list of contacts. Next time their current supplier is unable to meet their needs, they are likely to give you a call.
Create a Facebook page or Group where you can market your poultry products. Join large groups that cater to your city or network and advertise your poultry products in those groups.
Create a website
Create a small website and upload content about your poultry products on the website. You can even include an ordering page so customers can directly order your kienyeji chicken online.
How to Increase the Marketability of Your Kienyeji Chicken
If you have been raising your kienyeji chicken indoors on formulated feed (commercial feed), you are likely to face a small challenge selling them since many customers look at the legs to determine if the chickens have been free-ranging or foraging outside. Buyers prefer chickens that forage outside as opposed to those that feed on the formulated feed indoors throughout their lives.
To increase the marketability of your Kienyeji chickens, allow them to forage outside for at least 6 weeks before they hit the market. During this time, you can put the feeding troughs and drinkers outside in the sun or range area so that the chickens can have a varied diet of formulated feed, grass, legumes, worms and grubs, and scratch the ground while foraging for their feed, ensuring that they are healthy and are growing in “kienyeji-like” conditions which appeals to many buyers.