Kienyeji Chicken Commercialization
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More stories
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Ideas to Market your Kienyeji Poultry and Poultry Products
The key to any business venture is marketing and strategies and ideas need to be put in place to get the product out there to potential customers so as to remain afloat. Most kienyeji chicken farmers and other commercial farmers focus on rearing chicken and only start looking for markets for the chicken and eggs once they are overwhelmed with produce, and by then it will be too late to make an impact leading to huge losses or getting stranded with products that people in effect need elsewhere. As rearing begins, so should marketing strategies begin. There are a number […] More
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SELLING HIS PASSION, BUILDING OTHER FARMERS, ONE CHICKEN AT A TIME
One of our success stories is 25 year old Ken Tuju. Ken developed his love for chicken as a primary school pupil when his maternal grandmother gifted him with a 3 month old hen during a visit. Back home he tendered the young hen to maturity ensuring it raised its own 12 chicks months later. He would months down the line make his first sales and first income from selling his cocks in the local market earning Kshs. 1,400 and planting the mustard seed that would grow his passion for chicken to the young entrepreneur he is today. The budding […] More
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Business Opportunities in the Poultry Value Chain
The survival and profitability of a small scale enterprise like a small poultry business depends on the qualities of the person who starts the business. Entrepreneurs have special traits that are measurable through some psychological tests and social indices. People possessing these traits and social indices at a certain level are expected to be more successful than those without them. Original decision has to be checked continuously against personal objectives one has in life. The first step in starting one own poultry business and indeed any other business is a purely private and personal affair in which nobody can be […] More